麦当劳中国推出8款新春限定新品

Core Insights - McDonald's China is launching a series of new Spring Festival limited-time products across over 7,700 restaurants from January 28 to March 3, including items like the Golden Arch Shrimp Burger and Pineapple Angus Thick Beef Burger [1][2] - The initiative includes special packaging inspired by intangible cultural heritage, aiming to enhance local cultural connections and community engagement [1][2] Group 1 - The new product lineup features items such as the Golden Arch Shrimp Burger, Golden Arch Pineapple Angus Thick Beef Burger, and Golden Wing Honey-flavored V Wings [1] - The campaign is designed to resonate with local culture through various artistic forms, including shadow puppetry and traditional lanterns, promoting a festive atmosphere [2] Group 2 - McDonald's China aims to create a sense of community and cultural connection through its offerings, emphasizing the importance of shared experiences during the Spring Festival [2] - The Chief Growth Officer of McDonald's China highlighted the significance of the phrase "Wishing you a prosperous year at the Golden Arch," which has become a popular blessing among fans [2]