内存成本上涨10%-25%，苹果计划维持iPhone 18起售价

Core Viewpoint - The smartphone industry, particularly Apple, is expected to face challenges due to a DRAM memory shortage in 2026, but Apple plans to maintain stable pricing for the iPhone 18 series despite rising component costs [1][4]. Group 1: Memory Pricing and Supply - Apple and memory suppliers are using a quarterly pricing model, with a new round of memory price increases expected in Q2 2026, similar to Q1 [4]. - Current memory prices have risen by 10% to 25% compared to the same period last year, which will directly impact the gross margin of iPhones [4]. - Apple has secured stable supply agreements, allowing it to absorb some of the increased costs due to its industry influence [4]. Group 2: Strategic Positioning - Apple's strategy is to leverage market fluctuations to gain a competitive edge, secure chip supplies, and absorb cost pressures to expand market share [4]. - The company aims to maintain its pricing strategy for the iPhone 18, avoiding price increases despite the memory shortage driven by AI industry demand [4]. - Apple plans to compensate for profit losses through its services business, indicating a clear and defined strategic approach [4].