正点财商|贾国龙最新发声：将回归一线，不再打造个人IP

Group 1 - The founder of Xibei Catering Group, Jia Guolong, has decided to return to frontline operations and focus on the core business, stepping away from building a personal brand [1] - Jia Guolong expressed a lack of confidence in creating a personal IP, stating that he finds it challenging due to his expressive nature and the perception it creates [1] - He aims to improve service quality by personally selecting ingredients and ensuring high standards in food preparation [1] Group 2 - Xibei is projected to incur a cumulative loss exceeding 600 million yuan from September 2025 to March 2026, leading to the closure of 102 stores, which accounts for 30% of its total outlets [2] - Following the store closures, Xibei has secured a new round of financing, with investors including Taizhou Xinrongtai Investment Co., Ltd. and others, increasing its registered capital from approximately 8990.29 million yuan to 1.02 billion yuan, a rise of about 13% [4][5] - This financing is viewed as a crucial step towards Xibei's IPO plans, with Jia Guolong indicating a target to complete the IPO by 2026, despite previous uncertainties regarding the listing [6]