上线3天售卖近80万份 茶百道推出甜品碗系列产品

Core Insights - A new niche ingredient, cassava, has gained popularity in the beverage industry, particularly with the launch of dessert bowl products by a tea brand, which sold nearly 800,000 units within three days of release [1] Company Developments - The tea brand, Cha Baidao, has introduced a dessert bowl series featuring cassava, indicating a strong consumer acceptance of this niche ingredient [1] - The cassava used is sourced from Guangxi and is a specific variety known as "South China No. 9," which is characterized by high starch content and low fiber [1] Product Innovation - To enhance the texture of the cassava dessert, the product incorporates an "ice bath" process during preparation, which helps to maintain a soft and chewy consistency while preventing excessive sugar absorption [1]