人人租赴港IPO：创始人年薪近1500万 实测年化利率42.5%

Core Viewpoint - The company, Renrenzu, a well-known rental platform, is preparing for an IPO on the Hong Kong Stock Exchange despite controversies surrounding its business model and past violations related to personal information collection [1][11]. Financial Performance - Renrenzu's revenue for the years 2023, 2024, and the first nine months of 2025 were RMB 294 million, RMB 421 million, and RMB 356 million respectively, with net profits of RMB 80 million, RMB 119 million, and RMB 89 million [2][3]. - The gross profit margins for Renrenzu from 2023 to the first three quarters of 2025 were 80.5%, 82.3%, and 82.9% respectively, with the gross margin for value-added services reaching approximately 90% [4][5]. Business Model and Revenue Sources - Renrenzu operates primarily on a "light asset" model, avoiding inventory risks, with major costs in marketing and technology development. Sales and marketing expenses accounted for 42.5% of total revenue in the first three quarters of 2025 [5]. - The main revenue sources are platform services and value-added services, with platform services contributing over 90% of total revenue during the reporting period [3][4]. Market Position and User Base - As of September 30, 2025, Renrenzu had over 200,000 registered merchants and 1.7 million paying users [1]. - The platform claims to offer a wide range of rental products, but the product categories are relatively concentrated, with mobile phones and accessories accounting for about 40% of transaction volume [6]. Management and Compensation - The founder, Hong Guozhi, received a total compensation of RMB 14.73 million in 2023, with a significant portion attributed to share-based payments [8][9]. - The company's board and employee incentive plans have resulted in share-based payment expenses totaling RMB 25.1 million over the reporting period [7]. Regulatory and Compliance Issues - Renrenzu has faced scrutiny for its business practices, including high-interest rates and privacy violations, leading to negative media coverage [11][15]. - The company does not hold any financial licenses, raising concerns about its compliance with regulations governing credit and lending activities [16][22]. - The platform has been flagged for improper collection and use of personal information, which could pose significant risks to its operations and reputation [15][22].