贝壳长沙站发布中性市场观倡议，数千经纪人共践承诺

Core Viewpoint - Beike initiated a self-regulatory action called "Three Musts and Six Prohibitions" to reinforce a neutral market perspective and promote professionalism and integrity in real estate services [1][2][12] Group 1: Self-Regulatory Action - The "Three Musts" include providing honest and professional services, ensuring the authenticity of property information, and offering comprehensive and objective information to assist users in rational pricing decisions [1] - The "Six Prohibitions" include banning subjective market pessimism, distorting national policies, disseminating false information, manipulating prices, engaging in fraudulent practices, and misleading clients about service effectiveness [1][2] Group 2: Industry Context - The initiative responds to issues in the new media era, where some self-media bloggers have spread false listings and engaged in aggressive pricing tactics, undermining consumer trust and the healthy development of the industry [2] - Beike's actions are seen as a benchmark for the industry, promoting self-discipline and encouraging a shift from competition based on traffic to competition based on service [12] Group 3: Local Implementation - In Changsha, thousands of agents have signed the commitment, ensuring adherence to the "Three Musts and Six Prohibitions" in every transaction [6] - The Changsha office plans to implement this self-regulatory action through specialized training, internal inspections, and customer feedback to enhance professional and neutral real estate services [6]