万联证券:游戏行业修复节奏持续推进 建议关注题材多样化布局的头部厂商
Zhi Tong Cai Jing·2026-01-28 03:50

Core Insights - The issuance of game licenses in January 2026 remains high, with a total of 182 licenses approved, marking a 33.82% increase compared to January 2025 [2] - The supply side continues to release, indicating a stable trend towards normalization of license issuance, and the industry's recovery is ongoing [1] Industry Events - On January 26, 2026, the National Press and Publication Administration announced the approval of 177 domestic games and 5 imported games for January [1] - The domestic game licenses approved in January 2026 are the second highest since November 2025, with notable titles including "Douluo Dalu: Qicheng" by 37 Interactive Entertainment and "Rainbow Six: Siege" by Tencent [2] Market Focus - "Rainbow Six: Siege" is highlighted for its tactical shooting gameplay, which differentiates it in the competitive FPS market, supported by Tencent's ecosystem for community and esports development [3] - The FPS market in China is described as highly competitive, with Tencent and NetEase both having established strong product offerings in this segment [3]

万联证券:游戏行业修复节奏持续推进 建议关注题材多样化布局的头部厂商 - Reportify