Group 1: Market Trends and Consumer Behavior - The annual market in Qingxian, Hebei, has a history of several hundred years and features a variety of products including agricultural goods, snacks, imported fruits, and daily necessities, reflecting a growing festive atmosphere as the Lunar New Year approaches [1] - The market operates on specific lunar calendar dates, attracting thousands of visitors daily, including local residents and external vendors, due to its strategic location along the Beijing-Hangzhou Grand Canal [5] - The variety of fruits available has expanded significantly, with cherries from South America becoming a hot-selling item, indicating an increase in consumer purchasing power and preferences for diverse products [7] Group 2: Cultural and Traditional Products - New flavors of traditional food items, such as handmade yuanxiao, are gaining popularity among younger consumers, showcasing a blend of traditional and modern tastes [9] - The market's offerings reflect a vibrant cultural scene, with local specialties and traditional crafts being well-received, enhancing the festive atmosphere and consumer engagement [16][20] - In Guangdong, a market featuring intangible cultural heritage products has opened, attracting over 60 representatives to showcase and sell their crafts, indicating a revival of traditional skills and consumer interest in heritage products [20][22] Group 3: Regional Highlights and Sales Performance - In Qingdao, seafood markets are thriving, with prices for certain shellfish lower than the previous year, indicating a competitive market environment and consumer demand for affordable options [24] - Customized seafood gift boxes are being offered to cater to diverse consumer needs during the festive season, enhancing the market's appeal [26] - In Anhui, the production of Huangshan sesame cakes has ramped up, with sales exceeding 40 million units this year, reflecting a 10% year-on-year increase, showcasing the product's popularity and successful distribution channels [31]
逛市集、赏非遗、买年货 来传统大集感受年味 在文化与烟火气中喜迎佳节
Yang Shi Wang·2026-01-28 04:02