iPhone 18有望不涨价

Core Viewpoint - Apple is adopting a pricing strategy for the iPhone 18 series that aims to keep initial prices stable, which is beneficial for marketing efforts. The company is aware of potential supply shortages for various components due to the impact of the AI server industry [2]. Group 1: Pricing Strategy and Component Supply - Apple is focusing on maintaining the starting price of the iPhone 18 series to enhance marketing [2]. - Memory prices for iPhones are now negotiated quarterly rather than semi-annually, with expectations of another price increase in Q2 2026 [2]. - Samsung and SK Hynix have proposed significant price increases for LPDDR memory used in iPhones, with Samsung seeking over an 80% quarterly increase and SK Hynix nearly doubling its prices [2]. Group 2: Financial Performance and Market Expectations - The upcoming earnings call on January 29 is expected to focus on the impact of rising memory costs on Apple's gross margins [3]. - Apple is projected to achieve revenue growth of 11.3% year-over-year, reaching $138.42 billion, with net profit expected to grow by 8.4% to $39.38 billion [3]. - Morgan Stanley expresses a cautious outlook for Apple's short-term fundamentals due to memory cost pressures, despite strong demand for the iPhone 17 [3]. - Long-term prospects remain positive, with potential catalysts such as the relaunch of Siri, the introduction of a foldable iPhone, and the release of the 2nm iPhone 18 expected to drive performance in the latter half of the fiscal year [4].