阿迪赞助苏超，首次赞助国内业余球赛

Group 1 - Adidas has announced its partnership as the official strategic sponsor for the 2026 Jiangsu Province City Football League (Su Super), marking its first sponsorship of a domestic amateur football event [1] - The Su Super has rapidly become a phenomenon in China's grassroots football scene since its establishment in 2025, with total attendance exceeding 2.43 million and an average attendance of 28,000 per match, setting a record for provincial leagues [1] - Online viewership for the league has surpassed 2.2 billion, with related topics on social media platforms generating over 100 billion views [1] Group 2 - As part of the sponsorship, Adidas will provide financial support and custom-designed match kits, training apparel, and equipment for the 13 participating teams, with designs created by the Adidas Shanghai Creative Center (CCS) [1] - The CCS, established in 2005, is a key platform for the brand's localization strategy, focusing on local needs and culture, and has produced popular product lines such as the New Chinese Style series and the Trefoil Pet series [1] - Currently, over 60% of Adidas products sold in China are designed by local teams, with 95% manufactured in China, reflecting the company's "global brand, local thinking" strategy [1]