Core Viewpoint - The decline in shares of Mixue Group is primarily attributed to UBS downgrading the company's rating from "Buy" to "Neutral" and lowering the target price from HKD 490 to HKD 468 [3][7]. Company Performance - As of January 28, Mixue Group's shares fell over 10%, reaching a low of HKD 396 during trading [1]. - The company faces risks of declining gross margins due to rising raw material costs, particularly for key ingredients like lemons, a reduction in delivery subsidies, and intensified industry competition [4][9]. Market Outlook - Despite the downgrade by UBS, domestic institutions remain optimistic about Mixue Group's growth prospects. West Securities noted that the company is accelerating its overseas expansion, with store performance exceeding expectations [4][10]. - Mixue Group plans to open three new stores in the U.S. by December 2025, targeting major cities like Los Angeles and New York. The menu will include high-sweetness options and plant-based milk to cater to local tastes [4][10]. International Expansion - The company is set to open an exclusive overseas franchise channel in November 2025, targeting 16 countries and regions, with Southeast Asia identified as a key area for expansion [5][10]. - In Vietnam, the total cost for a franchise store is approximately 10 billion VND, equivalent to 265,000 RMB, leveraging local supply chains and standardized support systems [5][10]. - Mixue Group has signed a procurement order for 4 billion coffee beans with Brazil, with plans to establish a supply chain factory, aiming to open its first store in São Paulo by March 2026 [5][10]. Financial Projections - West Securities has raised its profit forecasts for Mixue Group, expecting net profits attributable to shareholders to reach 6.1 billion, 7 billion, and 8.1 billion RMB for the years 2025 to 2027, respectively [5][10]. - The current stock price corresponds to a price-to-earnings ratio of 25, 22, and 19 times for the years 2025 to 2027, with a "Buy" rating assigned [5][10].
突发！蜜雪集团被瑞银下调评级 股价重挫超10%