Omdia：内存价格暴涨 预计2026年全球智能手机AMOLED面板出货量降至8.1亿片

Core Insights - The global smartphone AMOLED panel shipments are projected to decline to 810 million units in 2026, down from 817 million units in 2025, marking the first drop after three consecutive years of growth [1] - The decline is primarily attributed to memory supply shortages and soaring prices, leading smartphone manufacturers, particularly Chinese brands, to lower their procurement plans for 2026 [1] - Manufacturers are hesitant to pass on the increased costs of memory components to consumers, fearing that price hikes could negatively impact sales, prompting them to adjust their business plans to pressure other component suppliers to reduce prices [1] Group 1 - The price reduction potential for AMOLED panels is very limited, as the recent surge in memory prices has approached or even exceeded the cost of smartphone display panels [4] - AMOLED manufacturers had already significantly reduced prices in 2025 to compete for market share, leaving little room for substantial discounts in 2026 [4] - The current memory supply tightness and price increases are driven by a surge in demand from AI servers, which prioritize storage capacity for high-margin products, tightening supply for the entire consumer electronics chain [4] Group 2 - Geopolitical tensions and the U.S. entering a rate-cutting cycle have weakened the dollar, attracting speculative capital into dollar-denominated commodities, including semiconductors, which further amplifies price elasticity [4] - The revaluation of basic material pricing, influenced by both industrial and financial attributes, transmits input inflation to midstream and downstream manufacturing sectors [4] - Many smartphone manufacturers continue to adopt a cost-oriented approach, believing they can pressure upstream suppliers like AMOLED panel manufacturers to control material cost increases, but this approach faces significant resistance in the current cycle [5] - There is a lack of awareness among manufacturers regarding the impact of commodity price revaluation on the electronics supply chain, leading to accumulated supply chain risks if downstream pricing strategies remain unchanged [5] - The outlook for smartphone AMOLED shipments in 2026 remains cautious due to these structural changes in upstream costs [5]