数字IP赋能地域文化叙事 “游戏+文旅”开启新尝试

Core Insights - The article highlights the rising popularity of "horse culture" in the cultural tourism market as the Year of the Horse approaches, with various regions launching themed activities [1] - NetDragon Websoft, through its classic game IP "Moyu," collaborates with Gansu Zhangye and Xinjiang's Blood Horse Base to initiate a "game + cultural tourism" aesthetic integration plan [1] Group 1 - The collaboration focuses on two significant "horse culture" heritage sites along the Silk Road: Zhangye, known for its historical and natural wonders, and the Blood Horse Base in Xinjiang, which embodies biological heritage and legendary narratives [1] - The partnership aims to digitally integrate cultural resources, distilling three core spiritual elements: "the grandeur of mountains and rivers, the spirit of the war god, and the essence of the heavenly horse," culminating in the creation of the "Jiuzhou Shenjun" series of annual mythical creatures [1] - A series of annual promotional documentaries will be produced, utilizing dynamic imagery and digital technology to systematically integrate the cultural heritage resources of "horse" culture along the Silk Road [1] Group 2 - The design of the four mythical creatures in "Jiuzhou Shenjun" incorporates color imagery from Danxia landforms, dynamic elements of thunderous speed, the elegance of cultural heritage, and the warmth of snow guardianship, aiming to create a digital image that embodies both aesthetic height and deep cultural soul [2] - The collaboration between local cultural tourism and leading digital IPs is seen as a replicable and upgradeable cooperation model, providing a meaningful reference for the digital activation of cultural tourism resources [2]