iQIYI(US:IQ) 智通财经网·2026-01-28 06:01Core Viewpoint - iQIYI's new drama "Tree of Life" is set to premiere on January 30, 2023, on CCTV-8 and will be exclusively available on iQIYI, aiming to capture the peak traffic during the Spring Festival marketing campaign [1] Group 1: Content and Production - "Tree of Life" is co-produced by several major entities, including China Central Television and iQIYI, featuring a top-tier creative team that has generated significant anticipation, with over 1 million reservations on iQIYI and Weibo by January 27 [2] - The drama tells a realistic story set in 1996 Qinghai, focusing on a female police officer and a deputy county head combating poaching and protecting the ecological environment, addressing deep themes of human-nature balance [2] - The production involved 188 days of on-site shooting, authentically showcasing the stunning landscapes of the Kekexili plateau, creating a high-quality marketing environment for brands related to green and healthy lifestyles [2] Group 2: Marketing and Brand Engagement - iQIYI has established a reputation for producing hit dramas during the Spring Festival, with past successes like "The Douluo Continent" and "The World" solidifying its status as a reliable platform for brand marketing during this peak season [4] - The current timing is critical for brands to leverage iQIYI's strong audience engagement, making it an optimal moment for brands to connect with high-value consumers and drive effective conversion from brand exposure to purchase decisions [4] - In addition to "Tree of Life," iQIYI has a diverse content lineup for the Spring Festival, including various genres such as dramas, variety shows, movies, and animations, ensuring sustained engagement and long-term marketing opportunities for brands [5]