YANGYUAN(SH:603156) Zhong Guo Shi Pin Wang·2026-01-28 06:13Core Viewpoint - The announcement of comedian Ma Li as the new brand ambassador for Liu Ge Walnut, alongside international pianist Lang Lang, aims to enhance brand recognition and appeal during the 2026 Spring Festival season, leveraging their popularity and cultural significance to boost sales and market presence [1][3]. Group 1: Brand Strategy and Marketing - Liu Ge Walnut has established a strong market presence over 20 years, becoming synonymous with health and well-wishes during the Spring Festival, thus achieving significant national recognition [1]. - The brand's new marketing campaign, featuring the TV commercial "Liuliu Dashun," is designed to resonate with the festive atmosphere and consumer sentiments, enhancing its visibility in the New Year market [3]. - Special Spring Festival gift box packaging has been introduced, incorporating traditional elements and themes of good fortune, which aligns with consumer gifting trends during the holiday season [3]. Group 2: Product Quality and Innovation - Liu Ge Walnut maintains its leading position in the Spring Festival gift market due to its commitment to health and high-quality products, which have received professional recognition [5]. - The brand employs a rigorous "3·6·36" quality control system to ensure the purity and quality of its walnuts, establishing a solid foundation for product excellence [5]. - Innovations in production techniques, such as the "5·3·28" process and CET cold extraction technology, have improved the taste and nutritional absorption of walnut milk, achieving over 97% utilization of core nutrients [5]. Group 3: Market Position and Consumer Engagement - Liu Ge Walnut's strategic positioning combines traditional cultural values with modern consumer needs, creating a unique brand identity that appeals to a wide audience [6]. - The brand's strong reputation and effective marketing strategies are expected to sustain its leadership in the plant-based protein beverage market during the Spring Festival, making it a preferred choice for consumers [6].