机构:春节假期北京成为民宿预订最热门目的地
Bei Jing Shang Bao·2026-01-28 06:17

Group 1 - The core viewpoint of the report indicates that the demand for homestays during the Spring Festival is experiencing significant growth, with a 79.6% increase in bookings compared to the previous year, and a 15% rise in per capita spending, suggesting a record-breaking holiday season [1] - Beijing is identified as the most popular destination, while Hainan is expected to be the biggest winner this Spring Festival, with cities like Shantou gaining attention. Tourists from Jiangsu, Zhejiang, and Shanghai are leading the travel trends across the country [1] - The report highlights that the longest Spring Festival is likely to contribute to the hottest holiday season, with the top ten domestic destinations being Beijing, Sanya, Xishuangbanna, Dali, Lingshui, Beihai, Guangzhou, Harbin, Chengdu, and Shantou [1] Group 2 - The trend of spending the New Year's Eve in homestays is gaining traction, with 34% of tourists opting for this experience. Family travel remains a key focus, with two-bedroom or larger accommodations making up 64% of bookings, a 5% increase from last year [2] - Experiencing unique cultural traditions in homestays is becoming a favored way to celebrate the festival, reflecting a shift in consumer preferences towards more personalized holiday experiences [2]

机构:春节假期北京成为民宿预订最热门目的地 - Reportify