追觅CEO俞浩否认学雷军、刘强东做个人IP
Sou Hu Cai Jing·2026-01-28 06:26

Group 1 - The founder and CEO of ZhiMi Technology, Yu Hao, denies the intention to create a personal brand similar to Lei Jun or Liu Qiangdong, emphasizing the goal of transitioning from a vertical professional brand to a national brand [1] - The company aims to enhance its public understanding by encouraging employees to open social media accounts, indicating a shift towards a broader audience engagement [1] - In the process of building a national brand, the company recognizes the need for deeper insights into its philosophy, social considerations, and values, which are not required for a vertical brand [1] Group 2 - ZhiMi Technology is significantly expanding in various fields and investing heavily in brand promotion, becoming the "Intelligent Technology Ecological Strategic Partner" for the 2026 Spring Festival Gala [1] - The company has signed actor Chen Feiyu as the "High-end Lifestyle Ambassador for Greater China," indicating a strategic move to enhance brand visibility [1]