国台酒2026年三场“千人”大会即将启幕,拉开新年度营销序幕
Sou Hu Cai Jing·2026-01-28 07:15

Core Insights - The sauce liquor industry is entering a critical period of quality cultivation and ecological co-prosperity, with leading brands setting new market directions [1] - The National Taiwan 2026 National Dealer Conference will be held on January 30, focusing on collaboration between manufacturers and distributors [1] Group 1: Strategic Developments - The 2025 National Taiwan Annual Celebration and the Global Launch of the 15L Year of the Horse Zodiac Collection will take place on January 28, followed by the 2025 National Taiwan Annual Gala on January 29, showcasing the brand's achievements and strategic commitment to high-quality development for 2026 [5] - In 2025, National Taiwan achieved a brand value of 118.34 billion yuan, ranking ninth among Chinese liquor brands and third in Guizhou, reflecting its strong market presence [5] Group 2: Product and Marketing Innovations - National Taiwan has enhanced its intelligent brewing operations and established a clear product matrix with core product lines, supporting sustainable market development [9] - The brand's marketing efforts reached over 1.061 billion people, utilizing various media and events to deepen consumer engagement and brand recognition [9] Group 3: Future Directions - The 2026 Dealer Conference aims to redefine value and growth dynamics in a new macro environment, emphasizing collaboration and consumer engagement [10] - The conference will outline the strategic layout of National Taiwan's product system and marketing plans for 2026, including the launch of the 2.0 version of the Metaverse offline experience center [13] Group 4: Market Positioning - Guangzhou's selection as the conference location highlights National Taiwan's commitment to deepening its presence in South China and nationwide [17] - National Taiwan's brand value stands at 236.126 billion yuan, supported by intelligent brewing, comprehensive marketing, and a strong C-end operation foundation [17]