全球健康领导品牌赫力昂与拼多多达成战略合作 共同推动健康普惠

Core Insights - The strategic partnership between Heliang Group and Pinduoduo aims to enhance Heliang's influence in the Chinese market, focusing on health and wellness products [1] - Heliang's General Manager for Mainland China and Hong Kong, Gu Haiying, emphasized the growing health and quality demands of Chinese consumers, presenting new opportunities for the company [1] - The collaboration will leverage Pinduoduo's understanding of young consumers and county markets to expand Heliang's reach and enhance user engagement [2] Group 1 - Heliang Group operates in over 170 markets globally, with a strong presence in oral health, nutrition, pain management, skin health, and respiratory health [1] - The company has been active in the Chinese market for nearly 40 years, with well-known brands such as Sensodyne, Centrum, and Caltrate [1] - The launch of the Sensodyne anti-cavity toothpaste on Pinduoduo is expected to meet the diverse needs of consumers in county markets, with a focus on fresh breath, cavity prevention, sensitivity relief, and tartar control [2][6] Group 2 - The new product achieved significant sales, with daily GMV exceeding ten thousand within two weeks of launch, indicating strong market acceptance [2] - Heliang plans to introduce its gum health brand, Yizhouzhi, on Pinduoduo in 2026, aiming for further collaboration to empower consumers in health management [6] - The company is focusing on differentiated product offerings and customized promotions to enhance consumer satisfaction and expand its product matrix on Pinduoduo [6]