价格体系稳中有升，渠道库存趋于健康，洋河再迎新周期机遇

Core Insights - The company is adapting to a new industry cycle with a focus on operational efficiency and lighter strategies, as indicated by the recovery in the white liquor market ahead of the Spring Festival [1] - The confidence in the company's strategy is backed by a series of solid and innovative efforts centered around the "four returns" concept [3] Product and Brand Strategy - The company has optimized its product system and brand value to maintain a steady growth trajectory, implementing a "dual famous liquor, multi-brand, multi-category" strategy that covers a full price range from mass to premium products [4] - New products have shown impressive performance, with the seventh generation of "Hai Zhi Lan" achieving nearly double-digit growth in opening rates, and high-end light bottle liquor selling out on the first day of pre-sale [7] Market Activation and Consumer Engagement - The company is focusing on building a consumer-centric brand system, combining traditional channel promotion with emotional resonance through innovative marketing strategies [8] - Recent consumer interaction activities themed "Su Xiang Yi Jia Qin" were conducted in Hunan, and the company is increasing terminal promotions and scenario marketing efforts for the upcoming Spring Festival [10] Pricing and Market Confidence - Prices of leading products like "Meng Zhi Lan M6+" and "Hai Zhi Lan" are steadily increasing as the Spring Festival approaches, reflecting distributor confidence in the brand's development [11] - Despite short-term performance pressures, the company's strategic adjustments are expected to support long-term operations and development, with major brokerage firms recognizing the company's long-term value [11]