粤企组团走进新发地 “广货行天下”广东特色农产品进北京营销活动举行

Core Insights - The "Guangdong Products Go Nationwide" marketing event took place in Beijing, aiming to promote Guangdong's agricultural products and enhance market connections with the Beijing-Tianjin-Hebei region [1][2] Group 1: Event Overview - The event included a tasting and promotion activity on January 26 and a business matching session on January 27, where over 80 buyers were engaged [1] - The initiative is part of the "Spring Action" series to boost sales of Guangdong agricultural products in the capital [1] Group 2: Product Highlights - Various Guangdong specialty products were showcased, including the high-quality "Simao Rice" from Taishan, which received positive feedback during the tasting session [2] - The "Xinghua Chicken," a geographical indication product, was introduced as a pre-cooked dish, attracting interest from buyers [3] Group 3: Market Dynamics - Beijing's New Agricultural Products Market, known as the "super vegetable basket," supplies about 80% of the city's agricultural products, with a significant portion coming from Guangdong [3][4] - In 2025, Guangdong's vegetable and fruit sales in the New Agricultural Products Market reached 20.48 million tons and 44.07 million tons, respectively, with transaction values of 1.105 billion yuan and 4.435 billion yuan [3] Group 4: Seasonal Advantages - Guangdong agricultural products have a competitive edge due to their availability during the winter and spring months when northern agricultural output declines [4] - During the peak season around the Lunar New Year, Guangdong vegetables can account for up to 25% of the market share in Beijing [4][5]