Core Viewpoint - The China Automobile Dealers Association has raised concerns regarding the operational challenges faced by authorized Mercedes-Benz dealers, including high inventory levels, severe price inversion, long rebate redemption cycles, excessive business assessment pressures, and lack of a network exit compensation mechanism [1][2]. Group 1: Issues Faced by Dealers - Dealers report high inventory levels and significant price inversion, which are impacting their operations [1]. - The association has suggested controlling dealer inventory ratios to below 1, optimizing rebate mechanisms, and setting reasonable assessment targets to alleviate pressure on dealers [1]. - Despite initial communication from Mercedes-Benz acknowledging the issues, subsequent feedback indicated that these problems remain unresolved [1]. Group 2: Communication with Mercedes-Benz Management - The association has sent multiple letters to the global management team of Mercedes-Benz, urging them to address the systemic issues faced by dealers in China [2]. - Recommendations include optimizing business policies to curb price inversion, handling dealer exits with fairness, and ensuring a balance between short-term market pressures and long-term brand value [2]. - Mercedes-Benz management has expressed a commitment to listen to dealer concerns and work towards practical solutions [2]. Group 3: Industry Context and Future Actions - 2026 marks the 40th anniversary of the Mercedes-Benz brand in China, highlighting the importance of addressing dealer concerns to maintain brand reputation and market health [3]. - The association emphasizes the need for the entire automotive industry to address competitive practices that hinder healthy development and calls for collective action towards high-quality growth [3]. - The association remains committed to representing dealer interests and advocating for a fair and sustainable business environment [3].
全联车商:希望奔驰主机厂正面回应经销商诉求,对相关商务政策尽快作出优化调整
Sou Hu Cai Jing·2026-01-28 08:50