Core Insights - The annual conference and new product launch of Kaliya and Xianmu Home was held on January 17-18, 2026, under the theme "Dare to Shine, Shine Together," focusing on empowering dealers through marketing, product, training, sales, and service systems [1][3] Group 1: Annual Review and Strategic Planning - The event commenced with a video review of 2025, highlighting key achievements such as signing international supermodel Du Juan as a brand ambassador and collaborations with major IPs like Armani Beauty and Doraemon [3] - The Chairman of Mousse Group, Wang Bingkun, and other high-profile guests emphasized the conference's significance and industry impact [3] - Vice President and General Manager of the Sofa Division, Sheng Yan, presented the 2026 strategic plan, focusing on market deepening, user engagement, product innovation, and channel empowerment [3] Group 2: Brand and Product Strategy - Market Director Chen Wanxin provided an in-depth analysis of the 2026 brand and product strategy, focusing on brand value enhancement, product innovation logic, and market tactics [4] - High Yang, Vice Dean of the Central Academy of Fine Arts, shared insights on the 2026 CMF trends and innovation practices, offering professional guidance for product innovation [4] Group 3: New Product Launch - The highlight of the conference was the new product launch, featuring artistic visual performances and model showcases that embodied the theme "Dare to Shine" [6] - The unique designs and superior quality of Kaliya and Xianmu Home's new products were showcased, allowing attendees to experience the innovative concepts and craftsmanship [8] - Designer Dai Kun revealed the "Winning Sofa," featuring adjustable backrests and a floating base design, exemplifying the brand's commitment to effortless elegance [8] Group 4: Dealer Empowerment and Recognition - The conference included a deep-dive session where product departments analyzed the core highlights and craftsmanship of new series, aiding dealers in understanding product value [10] - Awards were presented to outstanding partners, including categories like "Retail Performance Breakthrough Award" and "Best New Dealer Award," recognizing exceptional achievements [12] - Successful dealer representatives shared practical experiences on store opening, team management, and marketing strategies, providing replicable growth paths for partners [15] Group 5: Systematic Empowerment Initiatives - The second day focused on "systematic empowerment," offering various support initiatives for dealers, including training programs and operational policies [16] - The supply chain and customer service center committed to product delivery, quality assurance, and after-sales service upgrades to support front-end operations [16] - The conference conveyed a clear message of building a collaborative community focused on deep empowerment from headquarters and frontline success [16]
敢出色 耀同行｜卡丽亚&羡慕家居2026经销商年会暨新品发布会圆满落幕