ELLASSAY(SH:603808) Xin Lang Cai Jing·2026-01-28 09:28Core Viewpoint - The company, GeLiSi (603808.SH), is expected to turn a profit in 2025, projecting a net profit attributable to shareholders of between 160 million to 210 million yuan, compared to a loss in the previous year [1] Financial Performance - The projected net profit excluding non-recurring gains and losses for 2025 is estimated to be between 115 million to 172 million yuan [1] - The company anticipates a revenue growth of approximately 1% to 5% year-on-year, after excluding the impact of EdHardy from the consolidated financial statements [1] Brand Performance - The company's multi-brand matrix is expected to develop steadily, with strong performance from international brands such as self-portrait, Laurèl, and IRO in the domestic market [1] - The company has maintained high-quality operational management of its offline stores while experiencing rapid growth in online platforms, contributing to good revenue growth in domestic business [1] Operational Efficiency - The company has been enhancing operational efficiency and strictly implementing budget management, resulting in a decrease in expense ratio in the domestic market [1] - Profitability in the domestic business is expected to improve year-on-year due to these efficiency measures [1] - In overseas markets, cost reduction and efficiency improvement initiatives are being implemented, leading to better control of expenses and significant improvement in overseas business profitability year-on-year [1]