Puma's long slide: the rise and fall of a German sports icon

Group 1 - The article discusses the historical rivalry between Puma and Adidas, which originated from the same family business founded by brothers Rudolf and Adolf Dassler a century ago [1] - The fallout between the Dassler brothers led to the establishment of two separate companies, Puma and Adidas, which have since become fierce competitors in the sportswear industry [1] - The article highlights the significance of this rivalry in shaping the global sportswear market and the ongoing competition between the two brands [1]