Group 1 - The traditional way of family reunion during the Spring Festival is gradually being "broken," with more families opting for "reverse reunion" by either bringing elders to cities or traveling with friends and relatives during the holiday [1] - During the Spring Festival in 2026, there is a significant increase in ticket bookings for "reverse reunion," with flight bookings from early February to mid-February showing an 84% year-on-year growth [1] - The top 10 popular destinations for "reverse reunion" travel include Beijing, Shanghai, Chengdu, Chongqing, Guangzhou, Shenzhen, Kunming, Xi'an, Hangzhou, and Tianjin [1] Group 2 - The 2026 Spring Festival holiday is one day longer than in 2025, leading to a notable increase in group travel, with the proportion of train and plane tickets purchased for two or more people rising [2] - The ticket booking volume for flights to Jieyang, a destination known for its intangible cultural heritage "Yingge Dance," has increased by 166% year-on-year, primarily from cities like Nanjing, Shanghai, Chengdu, Hangzhou, and Ningbo [2] - The popularity of winter and ice activities remains high during the Spring Festival, with transportation bookings for Harbin increasing by 162%, attracting tourists from southern cities [2] Group 3 - Many families are also keen on short-distance trips during the Spring Festival, with local travel options becoming popular for family leisure [3] - The peak of return travel is concentrated around February 14, with February 22 marking the return peak, and the top 10 destinations for train travel include cities like Qingdao, Chongqing, and Beijing [3] - The top 10 destinations for air travel during the Spring Festival include major cities such as Beijing, Shanghai, and Chengdu [3]
美团旅行:“反向过年”机票预订增84%,春节家庭出游趋势显著