PE-backed Violet Foods buys Muir Glen from General Mills

Acquisition Overview - Violet Foods has acquired the Muir Glen brand from General Mills, marking a significant expansion for the company [1] - Financial terms of the transaction were not disclosed [1] Muir Glen Brand Details - Muir Glen produces a variety of organic products, including canned and jarred tomatoes, pasta and pizza sauces, salsas, and ketchup, with all production based in California [2] - General Mills has owned Muir Glen since 2001 [2] Strategic Integration - Violet Foods plans to integrate Muir Glen's organic tomato range with its established fresh-pack tomato offerings [2] - Jim Mitchell, president of Violet Foods, emphasized the potential for innovation and growth by combining Muir Glen's legacy with Violet Foods' expertise [3] Company Background - Violet Foods is headquartered in Williamstown, New Jersey, and owns brands such as Sclafani, Fattoria Fresca, and Don Pepino [3] - The company previously acquired Don Pepino and Sclafani brands from B&G Foods in May [3] General Mills' Strategic Shift - The sale is part of General Mills' global transformation program aimed at improving productivity [4] - General Mills plans to close a pizza-crust facility in St. Charles, Missouri, by the end of June and shut three other Missouri facilities by the end of its 2029 fiscal year [4] Comments from Amphora Equity Partners - David West, managing partner at Amphora Equity Partners, expressed gratitude to General Mills for their collaboration and excitement to build on the momentum of the Muir Glen brand [5]