adidas(US:ADDYY) Zheng Quan Ri Bao Wang·2026-01-28 09:51Core Insights - Adidas has become the official strategic partner of the 2026 Jiangsu Province City Football League, marking a significant step in its commitment to local football development in China [1][2] - The partnership aims to enhance the quality of the league and promote football culture, aligning with Adidas's philosophy of "In China, for China, and loving China" [1][4] Group 1: Partnership and Strategy - The collaboration with the league represents Adidas's "global brand, local thinking" strategy, providing financial support and custom-designed apparel for the 13 participating teams [2][3] - The league has rapidly gained popularity since its inception in 2025, with over 2.43 million attendees and an average attendance of 28,000 per match, setting records for provincial leagues [2] Group 2: Local Innovation and Cultural Integration - Adidas's Shanghai Creative Center is responsible for designing the exclusive jerseys for the teams, emphasizing regional cultural elements [3] - Over 60% of Adidas products sold in China are designed locally, with 95% manufactured in China, showcasing the brand's commitment to local innovation [3] Group 3: Long-term Commitment to Chinese Football - Adidas has a long-standing relationship with Chinese football, dating back to the 1996 Atlanta Olympics, and has been involved in various grassroots and youth football initiatives [4] - The company aims to continue its support for football development in China, contributing to a comprehensive system that includes grassroots participation, youth training, and technological empowerment [4]