Group 1 - The upcoming Year of the Horse has led to a surge in demand for horse-themed plush toys, particularly in a community factory in Ankang, Shaanxi, which is producing various designs [2][4] - The factory has seen significant sales success, with over 10,000 plush toys sold during a live-stream event and total orders exceeding 60,000 since their launch in December [8] - The plush toys feature cultural elements, such as the "Six Steeds of Zhao Ling," which are inspired by historical figures and have become popular among consumers [6][8] Group 2 - The plush toy industry is undergoing changes, including a trend towards smaller toys and a focus on original designs that incorporate Chinese cultural elements, moving away from solely OEM production [10] - The integration of AI technology in plush toys is emerging, allowing for interactive features such as voice recognition, enhancing consumer engagement [10] - Ankang's community factories are collectively producing over 800,000 plush toys, with more than 200,000 orders specifically related to the Year of the Horse [10]
马年文创订单火爆促企业“马不停蹄”生产 年货市场热气腾腾有年味
Yang Shi Wang·2026-01-28 10:01