Core Insights - The company reported a total revenue of 2.3 billion yuan for the first half of the 2026 fiscal year, representing a year-on-year growth of 5.7% [1][2] - Excluding revenue from the first half of the 2025 fiscal year prior to the spin-off, the total revenue increased by 17% year-on-year [1][2] - The net profit reached 239 million yuan, with a gross profit of 841.6 million yuan, reflecting a year-on-year growth of 14.5% [1][2] Revenue and Profitability - The total GMV (Gross Merchandise Volume) from self-operated products and live e-commerce business was 4.1 billion yuan [1][2] - A significant portion of the GMV came from Douyin, while the GMV from the company's app accounted for 18.5%, showing a notable increase compared to the same period last year [1][2] Product Strategy and Development - As of November 30, 2025, the company had launched a total of 801 self-operated products [3] - The expansion and iteration of product categories contributed to self-operated product GMV accounting for approximately 52.8% of total GMV, effectively driving long-term sales and profit growth [3] Strategic Initiatives - The company emphasized a product strategy focused on "health, high quality, and high cost-performance" while continuously expanding self-operated product categories and rigorously selecting high-quality external products [2][3] - The company is advancing a multi-channel strategy and matrix operation, planning to open new live streaming accounts and recruit new hosts to enhance brand influence [2][3]
东方甄选26财年中报：营收23亿元 净溢利2.39亿元