Yanghe(SZ:002304) Zhong Jin Zai Xian·2026-01-28 10:33Core Viewpoint - The upcoming Spring Festival marks a peak consumption season for the liquor market, with Yanghe adopting a unique strategy of "internal accumulation and external stability" to strengthen its core competitiveness for high-quality growth by 2026 [1] Group 1: Product Strategy - Yanghe's long-term growth is supported by a tiered product matrix that targets various price segments, allowing for collaborative growth while solidifying its market base and exploring new growth areas [2] - The Dream Blue M6+ in the mid-to-high-end market employs a "controlled volume and price maintenance" strategy, achieving a terminal sales rate of 72%, indicating solid market acceptance without relying solely on inventory pressure [2] - The Seventh Generation of Sea Blue has upgraded its quality, achieving significant recognition and maintaining a stable market share by focusing on core consumption channels and avoiding stockpiling [4] Group 2: Market Expansion - The high-end light bottle wine priced at 59 yuan has gained traction in the mass consumer market, becoming the first light bottle wine with real vintage certification, which has led to a strong user base and market demand [6] - Yanghe has established a "pyramid-shaped" product structure that covers all price ranges, creating a robust strategic layout that balances offensive and defensive capabilities [8] Group 3: Channel Operations - Yanghe's long-term development relies on a refined and efficient channel operation system, focusing on inventory reduction, enhancing momentum, and stabilizing prices to solidify market foundations [9] - The company emphasizes deepening its presence in its home market of Jiangsu while targeting surrounding markets, enhancing dealer capabilities through support in team building, consumer education, and training [9] Group 4: Core Strengths - Yanghe's core strength lies in its continuous investment in production capacity, substantial base liquor reserves, and leading brewing technology, which together create an unreplicable quality moat [10] - Since 2011, Yanghe has invested nearly 4 billion yuan in base liquor capacity construction, resulting in a production capacity layout of six bases and over 70,000 premium cellars, with a total base liquor reserve of 1 million tons [10] - The company's strategic actions reflect a focus on stability in high-end markets, practicality in mid-tier markets, and precision in new markets, positioning it for growth as the liquor industry demand rebounds by 2026 [10]