2026北京两会｜丰台：挖潜消费 锚定集群效应

Core Insights - The article discusses the integration of various consumption models in Fengtai District, Beijing, highlighting the transformation of the area into a multi-dimensional consumption landscape [1][4][7] Group 1: Consumption Models - Fengtai District is implementing a "first store + consumption" model through various commercial projects, including the establishment of new landmarks like JD MALL and Lize Tianjie [1][4] - The district is promoting a "business + consumption" model in the Lize Business District, which aims to enhance traditional commercial projects and create new consumption landmarks [4] - The integration of scenic areas like the Garden Expo Park and Lugou Bridge with consumption activities is creating a cluster effect that enhances the overall consumer experience [1][5] Group 2: Economic Development Initiatives - Fengtai is actively supporting the establishment of new commercial projects and the renovation of existing ones, with 8 new commercial projects and 12 traditional projects being upgraded [4] - The district is encouraging innovation in traditional businesses and the development of new consumption formats, such as live e-commerce and the "Guzi economy" [4] - The local government is focusing on enhancing the international consumption service environment and boosting the consumption of major commodities like automobiles and home appliances [4] Group 3: Cultural and Tourism Integration - Fengtai is working on creating a national 5A-level tourist attraction in the Lugou Bridge and Wanping City area, emphasizing the integration of cultural and tourism experiences [5][6] - The district plans to develop a matrix of core consumption scenarios that include immersive cultural experiences and wellness tourism, leveraging its rich cultural heritage [5][6] - The "Cultural + Tourism" strategy aims to create a comprehensive consumption scene that attracts diverse consumer groups [6] Group 4: Senior Consumer Market - The silver economy targeting the elderly population is identified as a key area for enhancing experiential consumption in Fengtai [6] - Initiatives to improve the consumption experience for seniors include organizing community events and providing personalized services [6] - These efforts are expected to inject new vitality into the Fengtai consumption market while catering to the needs of the elderly [6][7]