Sou Hu Cai Jing·2026-01-28 11:16Core Viewpoint - Hunan Zijin Lithium Industry Co., Ltd. has initiated a consumer assistance program by leveraging group resources to establish a production and sales connection platform, purchasing over 300 tons of Daozhou navel oranges, thereby addressing sales challenges for farmers and enhancing employee welfare, which contributes to rural revitalization and demonstrates corporate social responsibility [1][3][4] Group 1 - Dao County, known as the "Hometown of Navel Oranges," is located in the prime citrus planting area and has a cultivation history of over 1,300 years, producing high-quality Daozhou navel oranges that have won multiple awards [3] - The local farmers faced a "high yield but low income" situation due to poor sales channels, prompting the company to respond quickly by integrating the purchase of Daozhou navel oranges into the employee welfare system [3][4] - This initiative has resulted in a win-win situation, allowing employees across the country to enjoy fresh, high-quality local products while alleviating sales pressure for farmers, transforming their "hard-earned fruit" into "wealth-generating fruit" [3][4] Group 2 - The company successfully dispatched a total of 300 tons of Daozhou navel oranges, with the last two trucks carrying 50 tons sent to Urumqi and Jilin, completing the distribution [4] - The success of this assistance program is attributed to the strong support from the group and the active participation of various subsidiaries, showcasing a collective effort in helping local farmers [4]