Group 1 - The core viewpoint of the news is that Dongfang Zhenxuan (01797.HK) has turned a profit in the first half of the 2026 fiscal year, reporting a total revenue of 2.3 billion yuan, a 5.7% increase compared to the same period last year [1] - The company's net profit reached 239 million yuan, a 14.5% year-on-year increase, reversing a loss of 96.5 million yuan from the previous year [1] - The total GMV of self-operated products and live e-commerce business reached 4.1 billion yuan, with a 16.4% increase compared to the first half of the 2025 fiscal year [1] Group 2 - The product development and supply chain optimization have made significant progress, with the number of self-operated products increasing to 801 SPUs from 600 SPUs year-on-year [2] - Self-operated products accounted for approximately 52.8% of GMV, and the company plans to enhance its logistics capabilities in major cities [2] - The total number of employees in the self-operated products and live e-commerce team reached 1,373, with 1,054 full-time and 319 part-time employees [2] Group 3 - In the 2025 fiscal year, Dongfang Zhenxuan faced multiple challenges, resulting in a total revenue of 4.392 billion yuan, a 32.7% decline year-on-year [3] - The net profit from continuing operations turned positive at 6.2 million yuan, compared to a net profit of 249 million yuan in the previous fiscal year [3] - The decline in revenue was attributed to intensified competition in the live e-commerce sector and strategic adjustments within the company [3]
东方甄选2026财年上半年净溢利2.39亿元、同比扭亏，自营产品超过50%