Exclusive: NFL star Travis Kelce takes stake in mattress maker Sleep Number

Group 1 - National Football League star Travis Kelce is acquiring a stake in Sleep Number, positioning himself as one of the mattress maker's top shareholders [1] - The partnership will also see Kelce serve as a spokesman for Sleep Number, aligning with the company's marketing strategy [1] - This move is part of Sleep Number's efforts to enhance brand visibility and reach a broader audience through celebrity endorsements [1]