2026全国老字号嘉年华暨大湾区年味消费季广州盛大启幕

Group 1 - The "National Time-honored Brand Carnival and Greater Bay Area New Year Consumption Season" was held in Guangzhou, showcasing well-known Cantonese brands under the theme "National Goods Trend Revitalization" [1] - The event was co-hosted by the Ministry of Commerce and the Guangdong Provincial Government, emphasizing the role of time-honored brands in promoting consumption upgrades and preserving traditional Chinese culture [2] - The launch ceremony featured performances highlighting Cantonese culture and the announcement of the 2026 nationwide activities for the "Time-honored Brand Carnival" [2] Group 2 - Guangdong Zhongyan's "Double Happiness" brand celebrated its 120th anniversary with a themed exhibition at the 1906 Technology Park, marking a significant return to its historical roots [4] - The exhibition included a display of creative gift boxes that blend traditional culture with modern design, showcasing products like the "Shadow" and "White Moonlight" gift boxes [6] - The interactive gaming area attracted many visitors, aiming to engage younger consumers and present time-honored brands as vibrant and contemporary [7] Group 3 - The event served as a platform for showcasing the innovative development of time-honored brands, with a focus on integrating new ideas and technologies [9] - Data from the Guangdong Provincial Department of Commerce indicated a significant increase in foot traffic during the event, particularly among younger consumers [9] - The ongoing series of activities for the 2026 "Time-honored Brand Carnival" is seen as a vital force in enhancing consumption quality and promoting the innovative heritage of traditional Chinese culture [9]