“最薄iPhone”上市3个月即遇冷

Core Viewpoint - The newly launched iPhone Air, which is the thinnest iPhone to date, has seen significant price reductions shortly after its release, indicating poor market performance and a need for inventory clearance [1][3]. Group 1: Product Performance - iPhone Air was launched on October 22, 2025, but has underperformed in the market, with cumulative activation numbers below 200,000 units by January 24, 2026, which is only about one-third of Apple's highest expectations [2]. - The device's thickness is only 5.6 mm and weighs 165 grams, making it the thinnest iPhone ever, but compromises were made in battery capacity and camera features to achieve this design [2]. - The resale value of iPhone Air has dropped significantly from over 6,000 yuan to around 4,000 yuan, reflecting its poor market reception [1]. Group 2: Pricing and Promotions - Apple has initiated multiple promotional activities for iPhone Air, including a recent price cut of 2,000 yuan from the original price of 7,999 yuan, bringing the effective price down to 5,499 yuan [1][3]. - The stock available for the promotional event was only 13,000 units, indicating limited inventory [2]. Group 3: Market Challenges - The use of eSIM technology in iPhone Air has posed challenges, as the process for activating eSIM is cumbersome compared to traditional SIM cards, which may deter potential buyers [4]. - The mismatch between innovative technology and local consumer habits has led to difficulties in market acceptance, highlighting the need for better adaptation to local infrastructure and consumer preferences [4][5].