Why Amazon is killing Amazon Go and Amazon Fresh

Core Insights - Amazon is intensifying its focus on the Whole Foods brand while discontinuing two of its own physical retail initiatives [1] Group 1 - Amazon's decision to double down on Whole Foods indicates a strategic shift towards enhancing its grocery segment [1] - The company is terminating two of its physical retail experiments, signaling a reevaluation of its retail strategy [1] - This move reflects Amazon's commitment to leveraging the established brand equity of Whole Foods in the competitive grocery market [1]