存储、金属涨价搅动供应链，手机市场面临新战役

Core Insights - The smartphone market in 2026 is facing significant changes due to rising prices and supply chain challenges, with manufacturers needing to enhance their collaborative response capabilities [1] - The competition is shifting from merely pricing and configuration to a multidimensional battle involving supply chain resilience, cost control, AI technology implementation, and new hardware innovation [1] Supply Chain and Cost Dynamics - The ongoing rise in storage prices is creating pressure on manufacturers, leading them to reconsider their pricing strategies and cost structures [2][3] - Smaller manufacturers, particularly those targeting the budget segment, are under greater pressure compared to larger brands that can afford to maintain their supply chains [2] - The impact of rising storage costs is significant, particularly for models priced under $100, which may face price increases, while higher-end models can offset costs through adjustments in configuration and marketing expenses [2][3] New Hardware and AI Integration - The exploration of new hardware forms, such as foldable phones and smart glasses, is becoming crucial as the smartphone market matures [4][5] - The global foldable phone shipment is expected to rise significantly in 2026, driven largely by Apple's entry into the market [4] - AI technology is increasingly influencing the development of new products, with a focus on optimizing performance and user experience in smart glasses and handheld imaging devices [8][9] Market Trends and Future Outlook - The first half of 2026 will be critical for smartphone brands to adjust their production and product structures in response to rising costs [3] - The rapid evolution of AI technology is expected to lead to a diverse range of new smart terminal products, enhancing market prospects for 2026 [8] - Collaboration and flexibility in product development are essential for companies to meet market demands and consumer expectations effectively [9]