聚政企协同之力 激活广州新春服务消费动能

Core Viewpoint - Guangzhou is launching a series of initiatives themed "Guangdong Goods Go Global, The Most Guangzhou New Year" to stimulate the service consumption market, focusing on personalized, diverse, and high-quality demands from citizens and tourists [1][3]. Group 1: Policy and Strategic Initiatives - The Guangzhou government, in collaboration with local enterprises, announced a comprehensive plan for service consumption for the 2026 New Year, emphasizing strengthening local consumption, deepening national market engagement, and expanding global reach [3][4]. - The city aims to create a consumption upgrade model that integrates commerce, culture, tourism, and retail sectors [3][4]. Group 2: Consumer Engagement and Experience - Guangzhou is leveraging the Lunar New Year shopping season to create a cultural consumption experience, involving 35 Chinese time-honored brands and 150 local brands to enhance the festive shopping atmosphere [4][6]. - The government plans to distribute 50 million yuan in dining vouchers to boost food consumption, enhancing the "Food in Guangzhou" brand [4][5]. Group 3: Technological Integration in Tourism - The city is breaking traditional tourism models by incorporating technology to create immersive experiences, such as smart transportation services and AI-driven hospitality options [6][7]. - New initiatives include autonomous buses and intelligent hotels, aiming to elevate the quality of tourism services and promote a high-quality, personalized travel experience [6][7]. Group 4: Local Brand Development - Local enterprises are innovating service consumption scenarios, with attractions like the Chimelong Resort integrating local culture into their offerings, enhancing the overall visitor experience [7][8]. - Miniso is creating unique shopping environments that reflect Lingnan culture, while Vipshop is promoting local fashion brands through special events, contributing to the local economy [7][8].