东方甄选发布2026财年中期财报：营收净利双增长 线下体验店即将亮相北京

Core Viewpoint - Oriental Selection reported a resilient performance in the first half of the fiscal year 2026, achieving year-on-year growth in both total revenue and net profit despite a complex market environment [1][2]. Financial Summary - Total revenue for the six months ending November 30, 2025, reached 2.311629 billion RMB, representing a year-on-year increase of 5.7%. When excluding the impact of the previous year's revenue, the actual growth rate was 17% [2]. - Net profit for the same period was 239.041 million RMB, a significant turnaround from a loss of 96.503 million RMB in the previous year, marking a 347.7% increase [2]. - Gross profit amounted to 841.639 million RMB, reflecting a year-on-year growth of 14.5% [2]. Business Operations - The total GMV (Gross Merchandise Volume) from self-operated products and live e-commerce reached 4.1 billion RMB, with Douyin contributing the majority share. The GMV from the company's own app increased to 18.5% [3]. - The company launched 801 self-operated products, which accounted for approximately 52.8% of the total GMV [3]. - Oriental Selection has deployed over 40 vending machines across various locations in China, with some already achieving profitability. Plans are in place to open the first offline experience store in Zhongguancun, Beijing [3]. Quality and Customer Engagement - To enhance product and service quality, the company plans to strengthen its quality inspection mechanisms, implementing bi-weekly/monthly quality reports covering pass rates and product rectifications [3]. - The company is utilizing community surveys and user interviews to gather precise consumer demands for product optimization [3]. Content and Talent Development - Recently, the company resumed live streaming on WeChat Video Account and launched several vertical accounts on Douyin, including "Poetry and Wine Life," "Fruit and Vegetable Flagship Store," and "Home Goods Pavilion," to create a matrix operation [3]. - A long-term recruitment plan has been initiated to enhance the training of hosts and professionals, focusing on product knowledge, content creation, and live streaming skills [3]. Future Outlook - Oriental Selection aims to continue focusing on high-quality products, strengthening its omnichannel layout and optimizing its membership system, while integrating supply chains and leveraging technology to provide consumers with a better shopping experience [4].