Why are some Britons getting £3.99 messages from Facebook and Instagram?

Core Viewpoint - Meta is introducing a subscription model for Facebook and Instagram, allowing users to pay £3.99 per month to remove personalized ads, or continue using the platforms for free with ads [1][6][13] Pricing Structure - The subscription fee for the app version is £3.99 per month, while the web version costs £2.99 per month. Additional accounts incur a charge of £2 per month for web and £3 for app [6] - The higher app fee is attributed to fees imposed by Apple and Google [6] Target Audience - Notifications regarding the subscription are being sent to UK users over the age of 18, prompting them to consider the ad-free option upon logging into their accounts [9] User Options - Users who opt not to subscribe will continue to see personalized ads but can adjust their ad preferences in the settings [12] - Meta emphasizes that it does not sell personal data to advertisers [12] Reason for Subscription Introduction - The subscription model follows guidance from the UK's Information Commissioner's Office regarding ad-free options, aiming to provide users with a choice about data usage for personalized advertising [13] - This model, referred to as "consent or pay," allows digital platforms to generate revenue from users who choose not to be tracked [14]