入境医疗旅游走热：中医接诊国际患者增两成

Core Insights - The inbound medical tourism in China is experiencing significant growth, with a notable increase in international patients since 2025, particularly those seeking traditional Chinese medicine and integrated therapies [1][3][4]. Group 1: Patient Demographics and Trends - The number of international patients visiting China for medical treatment has increased by 15% year-on-year, with a diverse range of nationalities including those from Southeast Asia [3]. - Many international patients are specifically traveling to China for minimally invasive treatments such as bunion surgery and to experience acupuncture and herbal therapies [1][3]. - Social media has played a crucial role in promoting China's medical services, highlighting the efficiency and lower costs compared to Western countries [3][4]. Group 2: Industry Challenges and Requirements - The growth in international patients necessitates improvements in the inbound medical service industry, particularly in areas such as targeted marketing and the availability of multilingual medical translators [5][7]. - There is a need for a more effective communication strategy that addresses the cultural differences and specific pain points of international patients [6][7]. - The current medical system in China lacks a family doctor model, which is preferred by international patients, indicating a need for structural changes in service delivery [8]. Group 3: Service System Development - A comprehensive patient service system is essential, encompassing not just medical treatment but also language support, dietary needs, and cultural adaptation [9]. - Collaboration between medical institutions and tourism sectors is necessary to create a cohesive inbound medical tourism ecosystem [9]. - The integration of foreign investment in healthcare facilities could enhance service flexibility and attract more international patients [8]. Group 4: Future Outlook - The inbound medical market is projected to maintain a double-digit compound growth rate, driven by advancements in biotechnology and innovative treatment methods [10]. - The Chinese healthcare sector aims to leverage its technological advantages to enhance its competitiveness in attracting foreign patients [10].