联动国资国潮 拓展北京消费国际新空间

Core Viewpoint - The development of Beijing as an international consumption center is a significant strategic shift in national policy, moving from export and investment-driven growth to a focus on domestic demand and consumption leadership, as evidenced by economic data showing that final consumption expenditure contributed 52% to economic growth in 2025 [1] Group 1: Economic Trends - The contribution of final consumption expenditure to economic growth reached 52% in 2025, marking consumption as the primary driver of China's economic development [1] - The consumer market is increasingly characterized by a younger demographic, with individuals aged 18-35 making up 58% of the consumer base, indicating a shift towards a more discerning and value-driven consumption logic [1] Group 2: National Brand Preference - 85.79% of consumers show a preference for domestic brands, establishing a consumption pattern dominated by local brands, with a focus on younger generations and middle-income, highly educated groups [2] - Chinese brands have shown improved performance in trust metrics, achieving positive net trust levels in developed markets for the first time, according to the 2025 China Brand Global Trust Index (GTI) [2] Group 3: Strategic Recommendations - To enhance the effectiveness of Beijing as an international consumption center, it is recommended to avoid homogenization and instead leverage the city's unique cultural heritage and local resources to create a distinctive consumption ecosystem [2] - The establishment of a Beijing National Trend Innovation Brand Incubation Center is suggested to accelerate the online and international processes of domestic products, promoting the integration of local culture, manufacturing, and shopping experiences [2] - Utilizing e-commerce platforms to facilitate the sale of national trend brands and time-honored products can help overcome spatial limitations and enhance the international influence of local goods [3]