广货＋文旅！蒙曼助阵、GMV4.17亿引爆广东新春消费

Core Viewpoint - The Guangdong Provincial Department of Culture and Tourism, in collaboration with various partners, launched the "Guangdong Goods Going Global" Spring Action, featuring the "Bay Area Shopping Carnival" to promote local products and tourism through innovative formats like live streaming and immersive experiences [1][3]. Group 1: Event Overview - The event "Guangdong Goods Going Global, Come to Guangdong for the New Year - Bay Area Shopping Carnival" aims to integrate cultural tourism with e-commerce [1][3]. - The live streaming sales project will run from December 14, 2025, to January 26, 2026, with 20,292 registered merchants and 170,000 products [3][4]. - The total number of user payment orders reached 2.847 million, generating a Gross Merchandise Volume (GMV) of 417 million [3][4]. Group 2: Launch Ceremony - The launch ceremony took place on January 25 at Haixinsha in Guangzhou, featuring cultural scholar Meng Man, who expressed the sentiment of "Come to Guangdong for the New Year" through poetry [4][10]. - The event included partnerships with Guangdong Post, Vipshop, Lingnan Group, China Mobile, and others, showcasing seven themed market categories such as rural beauty, Lingnan flavors, and outdoor leisure [4][10]. - The ceremony was broadcasted live across multiple platforms, accumulating over 1.149 million views [1][9].