Starbucks' turnaround plan shows promise in US as sales growth returns for first time in 2 years

Core Insights - Demand at Starbucks is rebounding, indicating that CEO Brian Niccol's turnaround efforts are effective [1][6] - The company reported a 4% increase in sales at North American stores open for at least a year, marking the first sales growth in eight quarters [1][3] - Global sales also rose by 4%, driven by increased purchases and spending from existing customers [2] Financial Performance - Starbucks reported revenue of $9.9 billion, surpassing Wall Street expectations for sales and revenue, although it missed profit estimates [3] - The company's stock has increased by $16.24 this year, reflecting a 19.34% rise [3] Strategic Initiatives - Niccol's turnaround strategy includes an aggressive redesign, enhanced rewards program, and new food and beverage items [9] - The company is hosting its first investor day under Niccol, focusing on returning to its coffeehouse roots and encouraging customers to stay longer [5] - Several initiatives, such as a new protein menu and the Green Apron Service model, have been implemented faster than expected [14] Market Context - Despite the positive sales momentum, Starbucks stores in the U.S. have experienced a decline in store visits due to broader economic factors affecting consumer spending [12] - Niccol has expressed confidence in the company's trajectory, stating that the sales momentum is just the beginning of the turnaround [6][8]