希腊旅游业摆脱“季节性标签”

Core Insights - The Greek tourism sector is a vital pillar of the economy, with expectations for record growth in 2025 and continued rapid expansion into 2026 [1] - Greece's share of global tourism revenue is projected to increase from 2% in 2016 to 2.5% by 2025, marking it as one of the fastest-growing countries in this regard [1] - The number of passengers at Greek airports reached over 79.88 million in the first 11 months of 2025, a 9.5% increase year-on-year, with international arrivals growing by 5.8% [1] Group 1: Tourism Growth and Infrastructure - Greece is experiencing a shift away from seasonal tourism, with a significant increase in winter visitors, and flight capacity for this winter has risen by 11.5% to 6.3 million seats [1] - The government is investing €1.6 billion to promote the establishment of new small and medium-sized tourism enterprises, with over 4,600 investment projects planned [2] - Major infrastructure projects include the new Kastelli Airport in Crete, expected to begin trial flights in 2027, and the expansion of Athens International Airport, projected to be completed by 2032 with a capacity of 40 million passengers [2] Group 2: Digital Transformation and Talent Development - The Greek government is redesigning its official tourism portal and mobile applications, integrating AI and AR technologies to enhance visitor experience and service quality [2] - A new training program for tour guides has been launched in collaboration with the University of Athens, aimed at addressing the shortage of tourism professionals [3] - New regulations for short-term rental operations will take effect in October 2025, mandating safety measures and inspections for all rental properties, with penalties for non-compliance [3]