Niccol Is Bringing Customers ‘Back To Starbucks.’ Will He Bring Profitability Back Too?

Core Insights - The article discusses the initial impact of Starbucks Corporation's 'Back to Starbucks' turnaround strategy under CEO Brian Niccol, initiated in January 2025 [1] Group 1: Company Overview - Starbucks Corporation is undergoing a turnaround strategy aimed at revitalizing its brand and operations [1] Group 2: Leadership - The strategy is led by CEO Brian Niccol, who is focused on enhancing the company's market position [1] Group 3: Analyst Background - The author has extensive experience in equity markets and holds a CFA Charter and a PhD in Finance, indicating a strong analytical background [1]