Sou Hu Cai Jing·2026-01-28 23:31Group 1 - Despite a projected 7% year-on-year decline in global smartphone chip shipments in 2026, market revenue is expected to grow robustly in double digits due to increased semiconductor content per device and rising average selling prices (ASP) [1] - The core challenge for shipment volume is the rising memory prices, as foundries and memory suppliers prioritize high-margin HBM (High Bandwidth Memory) to support data center expansion, leading to a shortage of standard memory [1] - The low-end smartphone market, particularly those priced below $150, is most directly impacted by cost pressures, while brands with in-house chip capabilities show stronger resilience [1] Group 2 - The high-end smartphone market remains strong, with nearly one-third of smartphones sold in 2026 expected to be priced over $500, benefiting companies like Apple and Qualcomm [1] - Samsung is expected to solidify its position in the high-end market with the launch of its first 2nm smartphone chip, Exynos 2600, ahead of the Galaxy S26 series [2] - The rapid adoption of generative AI (GenAI) is driving up device prices, with flagship smartphones expected to achieve peak AI computing power of 100 TOPS by 2026, while mid-range models will rely more on cloud-based AI processing due to memory cost pressures [2] Group 3 - MediaTek's market share stands at 34.0% with an 8% year-on-year decline in shipments [4] - Qualcomm holds a market share of 24.7% with a 9% year-on-year decline in shipments [4] - Apple's market share is 18.3% with a 6% year-on-year decline in shipments [4] - Unisoc's market share is 11.2% with a 14% year-on-year decline in shipments [4] - Samsung's market share is 6.6% with a 7% year-on-year increase in shipments [4]