ELLASSAY(SH:603808) Xin Lang Cai Jing·2026-01-29 00:08Core Viewpoint - Shenzhen Geli Si Clothing Co., Ltd. forecasts a steady revenue growth of 1%-5% year-on-year for 2025, with net profit expected to reach approximately 160 million to 210 million yuan, excluding the impact of Ed Hardy no longer being consolidated [1][2]. Group 1: Domestic Business Performance - The multi-brand matrix of the company is steadily developing, with a projected revenue growth of about 1%-5% year-on-year (unaudited) for 2025, driven by strong performances from international brands such as self-portrait, Laurèl, and IRO in the domestic market [3][4]. - The company is enhancing operational efficiency, focusing on the integration of product and sales, and actively promoting the application of AI technology, leading to a decrease in expense ratios in the domestic market and improved profitability [3][4]. Group 2: Overseas Business Improvement - The company is implementing cost reduction and efficiency improvement measures in its overseas operations, optimizing low-efficiency stores, and strictly managing budgets, resulting in a noticeable improvement in overseas profits on a quarterly basis and a significant year-on-year improvement [4]. Group 3: Embracing AI Technology - The company is fully embracing AI technology across the entire operational chain, from design to supply chain, product management, and brand operation, significantly enhancing operational efficiency [2][4]. - AI is being utilized to reshape traditional clothing design processes, automate material demand calculations, and generate promotional content, leading to substantial cost savings in marketing [2][4]. - In 2026, the company plans to continue investing in existing brand development while enhancing refined management capabilities and further promoting the integration of product and sales along with comprehensive AI applications [2][4].